The new Hoka Thoughtful Creation running shoes stand out for their simplicity, with a particular attention to maximizing movement without compromising sustainable design. In line with the commitment to reduce its environmental impact, this shoe features fewer extra materials than other running models, following the innovative and sustainable “Less is More” style.

The new TC 1.0 was created to offer HOKA customers a simple and captivating running sneaker, which represents the brand’s ongoing trend to have collections that are particularly attentive to sustainability. In fact, during the creation of the TC 1.0, an attempt was made to reduce the use of extra materials and to perfect those used in order to guarantee optimal performance with the least possible environmental impact.

During the design process of the new TC 1.0, the goal was to create a sneaker that was both captivating in terms of style and offers unparalleled performance.

The TC 1.0 has been crafted with high quality materials that promote efficiency and maximize sustainability: from the upper made from 100% recycled polyester, to the EVAinsol insole made from 30% recycled materials obtained from sugar cane, up to to the outsole which is made from 90% recycled materials.


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