Today we speak of a type of wearable technology that often takes a back seat: textiles and fibers.

Often we think that wearables are mostly “gadgets”, but we shouldn’t forget that even textiles and fibers are becoming more and more “smart”, allowing better performance.

Take for example the HyperAir ™ GTX Jacket by The North Face, designed to remain dry when running or training in the rain.

The outer surface repels water droplets and makes the HyperAir ™ GTX Jacket the lightest and most breathable between products GORE-TEX®.

The innovation lies in material and workmanship of the jacket, which ensures unparalleled levels of breathability and minimizes wet sensation on the skin. It has been tested both in the laboratory and by the athletes of The North Face® team.

The HyperAir ™ GTX Jacket will be available in Europe from April … will you be able to resist?


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