We all know well Colin Firth, come on … who does not remember his expression in front of the blue soup made by Bridget Jones (believe me, even I could made a better one) while he says “I like you in the way you are”?
What you may not know about him is that Colin in real life is married to Livia, fashion designer who few days ago launched an ethical fashion collection for Marks & Spencer.
Livia is the founder of Green Carpet Challenge, creative director of Eco-Age and in this case model, because it appears in the adv campaign wearing some of the looks.
Dresses, coulottes, jeans and outerwear: the 25 pieces of the collection are available in 13 M & S stores in the UK and especially online.
All the clothes were selected by Livia on the basis of their green credentials: from the fabrics used to the verification of the factory where it was made – and comprises two office outfits, an evening look and a weekend ensemble.
Will the future of fashion be more sustainable?